Indian mobile phone manufacturers are global brands with cheaper products and feature-rich to increase their share of the mobile market.
With a mobile subscriber base of over 700 million U.S. dollars, India has become the battleground for handset manufacturers. Apart from the major multinational brands, nearly 50 handset makers in recent years have installed to accept a share of the market.
The arrival of these newcomers has defined the word re: Innovation in the bottom of the pyramid. Mobile phones are cheaper, R, 900, with features that could give the established brands a run for their money.
The New Kids on the Block - Lava Mobile Maxx, Intex, Zen, Micromax and Videocon, among many others - are willing to challenge the public mobile phone with features and applications that the face "is best for your interests, these companies claim. on research and development teams are working overtime to try to assess how the mobile users in India is different than consumers in other parts of the world, and find solutions to meet your needs.
Sample this: Spice Mobility has its first mobile phone with dual SIM 3D for Rs 4299th Intex has a video interview with two mobile cameras. The company has also launched a mobile phone with projector built-Rs 13,000. Maxx has a phone on Android with an 8GB memory card is based on 6999 prices in rupees. Videocon has a mobile sports, V6200, started with the heads of the Ducati Superbike. Double your battery, the V1603 Videocon says the company works, even when the main battery is empty and still offer the timeout to 50 hours of backup battery that can be activated using a key lever.
The list is growing daily. Not surprisingly, users started to take on this large market Nokia, Ericsson and Samsung.
Take the case Marakandeye Nishit, an engineer for IBM India, Delhi, who uses a telephone Intex after losing his works Nokia E63. "To be honest, was the first thing that attracted me the price. I lost an expensive high-end Nokia E63. But I is my cell phone from Intex really good." He is using a 3G connection video camera to wait for your cat double .
Harshita Nair, an IT professional in Bangalore, took a cell phone in India, by chance, but now it seems to love. "I have my Q5 Micromax as a gift. Before this I was using a Nokia Express Music. I use this phone since February, and I think he has all the features you get with each, what other high-end mobile phone." They said the best feature is the backup battery is placed in a MicroMax. "A fully charged battery will hold me for three days. That's what worries me most," he said.
While Indian manufacturers of mobile devices like the Spice mobility, Micromax, Maxx, Intex lemon, and others are still such a huge hole in the market share of the global players, they are certainly tapping on them.
Based in New Delhi Spice mobility, the first Indian company to market for mobile sales of five dollars last year in power and waiting for a turnover of at least 7-8000000 log this year. "In addition to the investments we make in creating an eco-system of our brand, we have focused on innovation and functionality. When we our first phone in 2005 that might have been started, the only time in the market, the Bollywood music give the integrated helmet. users pay nothing extra. For us, our 800 branches are for what clients are looking for sounding, "said Kunal Ahooja, CEO and director of the mobility of Spice. With the product teams in India and China, the company is currently working on a dual-SIM Android and a Tablet PC.
While mobility Ahooja Spice said the price was never as a strategy for many users become an important factor.
Alka Raina, MTNL employee of 49 years opted for a local brand for its price and features. "Six months ago I was looking for a dual sim phone, but none of the major players have something to offer. So I bought a MicroMax P75. R for 5500 was the best. The voice quality is good, no hangs and looks good .
Maxx Group, which officially started in July 2009, said that within seven months, had sales of 2.3 million jobs.
"For us it is the diversity. Today we have 47 models from a low of Rs 1100-8000 Rs In India, mobile phones become a commodity. People prefer to buy phones from manufacturers Indians that the bond price is good. Like most Cell phones are cheap, resale value better than what you'll get a multinational mobile brand, "said Ajjay Agarwal, CMD of Maxx. The company has signed on the basis of MS Dhoni as brand ambassadors.
Intex provides a market for mobile quality, low cost for rural and urban India. A few months ago when it launched its dual-SIM Intex expect video-chat phones do not reach that sales lakh for the IN4470 (R 2990) to the level of 2.5. "We have a team of 30 engineers at the side of the product. Our goal is to develop new models every six months," said Ramesh Vaswani, executive vice president of Intex Technologies.
Intex Intex has launched the field of new applications. "From now on we have about eight applications. We also have an alliance with the smile of India for the implementation Zoomit. Intex, is also working on technology for noise simulator allows users to remove background noise, with a push of a button.
Lava for mobile users who are not comfortable with the QWERTY keyboard. Lava, the Alpha keyboard, which organizes the keys in the order of the English alphabet. Co-founder and director of the lava-phones, "said SN Rai. "In a consumer survey conducted earlier this year, we realized that the QWERTY keyboards were really confusing users with an average size between non-metropolitan" Since then, the lava more than 100,000 mobile phones Alfa keyboard, which sold at a cost around 4300 Rs. They also had the same success in your phone in the washing machine several languages KKT 15, which is pre-loaded with India in 12 languages: Hindi, Marathi, Bengali, Tamil, Punjabi, Telugu, Gujarati, Kannada, Urdu, Malayalam, Oriya and Assam. At a price of Rs 2899, these phones allow users and semi-rural communication in local languages.
3G Cell Phone UpgradeAccording to a study by The Nielsen Company, among the urban subscribers for the adoption of 3G, and 63 percent plan to upgrade their phones. Is that a possibility? "Anyone with a 2G phone, and you want to move to 3G networks is a potential customer," said Sandeep Director lemon Mushran Moviles a 3G phone at Rs 3500 has launched. Similarly, plans to start Maxx on 3G mobile phones with a price range between Rs 4000-5000. Maxx said it at a 10 per cent of the market looking for the next 10-18 months to buy four percent.
Anticipate changes in customer usage, the Lava Mobile Rai signed a three-year contract with National Geographic to pre-load its content on the devices. Rai said: "With this partnership, users have free access to wash wallpapers, videos, information on the Web and ringtones from the National Geographic Channel."
Mushran Lemon, who is that customer service is essential to raise themselves from service centers 400-450 to control the next two months and taking into account a manufacturing facility in Noida, your costs. "We expect that users in India have 3G video chat, so we have a dual-camera 3G phone which costs 3500 rupees," he said.
With a mobile subscriber base of over 700 million U.S. dollars, India has become the battleground for handset manufacturers. Apart from the major multinational brands, nearly 50 handset makers in recent years have installed to accept a share of the market.
The arrival of these newcomers has defined the word re: Innovation in the bottom of the pyramid. Mobile phones are cheaper, R, 900, with features that could give the established brands a run for their money.
The New Kids on the Block - Lava Mobile Maxx, Intex, Zen, Micromax and Videocon, among many others - are willing to challenge the public mobile phone with features and applications that the face "is best for your interests, these companies claim. on research and development teams are working overtime to try to assess how the mobile users in India is different than consumers in other parts of the world, and find solutions to meet your needs.
Sample this: Spice Mobility has its first mobile phone with dual SIM 3D for Rs 4299th Intex has a video interview with two mobile cameras. The company has also launched a mobile phone with projector built-Rs 13,000. Maxx has a phone on Android with an 8GB memory card is based on 6999 prices in rupees. Videocon has a mobile sports, V6200, started with the heads of the Ducati Superbike. Double your battery, the V1603 Videocon says the company works, even when the main battery is empty and still offer the timeout to 50 hours of backup battery that can be activated using a key lever.
The list is growing daily. Not surprisingly, users started to take on this large market Nokia, Ericsson and Samsung.
Take the case Marakandeye Nishit, an engineer for IBM India, Delhi, who uses a telephone Intex after losing his works Nokia E63. "To be honest, was the first thing that attracted me the price. I lost an expensive high-end Nokia E63. But I is my cell phone from Intex really good." He is using a 3G connection video camera to wait for your cat double .
Harshita Nair, an IT professional in Bangalore, took a cell phone in India, by chance, but now it seems to love. "I have my Q5 Micromax as a gift. Before this I was using a Nokia Express Music. I use this phone since February, and I think he has all the features you get with each, what other high-end mobile phone." They said the best feature is the backup battery is placed in a MicroMax. "A fully charged battery will hold me for three days. That's what worries me most," he said.
While Indian manufacturers of mobile devices like the Spice mobility, Micromax, Maxx, Intex lemon, and others are still such a huge hole in the market share of the global players, they are certainly tapping on them.
Based in New Delhi Spice mobility, the first Indian company to market for mobile sales of five dollars last year in power and waiting for a turnover of at least 7-8000000 log this year. "In addition to the investments we make in creating an eco-system of our brand, we have focused on innovation and functionality. When we our first phone in 2005 that might have been started, the only time in the market, the Bollywood music give the integrated helmet. users pay nothing extra. For us, our 800 branches are for what clients are looking for sounding, "said Kunal Ahooja, CEO and director of the mobility of Spice. With the product teams in India and China, the company is currently working on a dual-SIM Android and a Tablet PC.
While mobility Ahooja Spice said the price was never as a strategy for many users become an important factor.
Alka Raina, MTNL employee of 49 years opted for a local brand for its price and features. "Six months ago I was looking for a dual sim phone, but none of the major players have something to offer. So I bought a MicroMax P75. R for 5500 was the best. The voice quality is good, no hangs and looks good .
Maxx Group, which officially started in July 2009, said that within seven months, had sales of 2.3 million jobs.
"For us it is the diversity. Today we have 47 models from a low of Rs 1100-8000 Rs In India, mobile phones become a commodity. People prefer to buy phones from manufacturers Indians that the bond price is good. Like most Cell phones are cheap, resale value better than what you'll get a multinational mobile brand, "said Ajjay Agarwal, CMD of Maxx. The company has signed on the basis of MS Dhoni as brand ambassadors.
Intex provides a market for mobile quality, low cost for rural and urban India. A few months ago when it launched its dual-SIM Intex expect video-chat phones do not reach that sales lakh for the IN4470 (R 2990) to the level of 2.5. "We have a team of 30 engineers at the side of the product. Our goal is to develop new models every six months," said Ramesh Vaswani, executive vice president of Intex Technologies.
Intex Intex has launched the field of new applications. "From now on we have about eight applications. We also have an alliance with the smile of India for the implementation Zoomit. Intex, is also working on technology for noise simulator allows users to remove background noise, with a push of a button.
Lava for mobile users who are not comfortable with the QWERTY keyboard. Lava, the Alpha keyboard, which organizes the keys in the order of the English alphabet. Co-founder and director of the lava-phones, "said SN Rai. "In a consumer survey conducted earlier this year, we realized that the QWERTY keyboards were really confusing users with an average size between non-metropolitan" Since then, the lava more than 100,000 mobile phones Alfa keyboard, which sold at a cost around 4300 Rs. They also had the same success in your phone in the washing machine several languages KKT 15, which is pre-loaded with India in 12 languages: Hindi, Marathi, Bengali, Tamil, Punjabi, Telugu, Gujarati, Kannada, Urdu, Malayalam, Oriya and Assam. At a price of Rs 2899, these phones allow users and semi-rural communication in local languages.
3G Cell Phone UpgradeAccording to a study by The Nielsen Company, among the urban subscribers for the adoption of 3G, and 63 percent plan to upgrade their phones. Is that a possibility? "Anyone with a 2G phone, and you want to move to 3G networks is a potential customer," said Sandeep Director lemon Mushran Moviles a 3G phone at Rs 3500 has launched. Similarly, plans to start Maxx on 3G mobile phones with a price range between Rs 4000-5000. Maxx said it at a 10 per cent of the market looking for the next 10-18 months to buy four percent.
Anticipate changes in customer usage, the Lava Mobile Rai signed a three-year contract with National Geographic to pre-load its content on the devices. Rai said: "With this partnership, users have free access to wash wallpapers, videos, information on the Web and ringtones from the National Geographic Channel."
Mushran Lemon, who is that customer service is essential to raise themselves from service centers 400-450 to control the next two months and taking into account a manufacturing facility in Noida, your costs. "We expect that users in India have 3G video chat, so we have a dual-camera 3G phone which costs 3500 rupees," he said.
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